About SitSignal +
brand & press resources.
SitSignal was founded by Riley Updike to make pet care easier to trust — with clear expectations, built‑in documentation, and support‑ready records. This page includes official brand assets, messaging guidance, and press/partnership contact info.
No stretching, recoloring, or rotation.
Official logo system
Download and use these assets as-is. Keep the icon clear of nearby text or edges. For the complete set, use the full download.
Maintain ≥16px of clear space around the mark.
Use full-color paw only on light backgrounds.
Use all-white paw on dark backgrounds.
Use the primary paw for favicons and badges.
Do not rotate, skew, stretch, or recolor.
Do not add drop shadows or outer glows.
Do not place marks on busy photography.
Do not use unapproved color combinations.
Brand palette
Warm, trustworthy, and grounded. Use these colors to stay consistent with SitSignal's feel. Click any hex to copy it.
Type system
Fraunces for display moments. Space Grotesk for UI and body copy. (Logo design files may use different typefaces.)
built in.
About SitSignal
SitSignal was founded by Riley Updike to make pet care easier to trust — with clear expectations, built‑in documentation, and support‑ready records. We're here to help sitters deliver better service, whether pet care is a side gig or their main source of income. SitSignal is a member of the Altitude Vend Co family of businesses.
Operated by Altitude Vend Co LLCMake pet care simple to book and easy to trust.
We're building a marketplace where great sitters can grow, and pet parents always know what happened during each visit. Accountability builds trust — and trust keeps pets safe.
- Structured bookings — visits have defined times, expectations, and checklists.
- Unified Home Profiles — entry notes, pet routines, and care details in one place.
- Proof of service — required notes, media, and arrival/departure GPS snapshots.
- Support‑ready documentation — messaging and visit history stay on‑platform for safety.
- Walk tracking — live GPS route, activity feed, and post-walk summary.
- Arrival + departure GPS snapshots built into every booking.
- Visit logs with notes, photos, and task completion.
- Live GPS walk tracking with post-walk summary.
- On‑platform messaging kept for support and safety.
- Accountability builds trust.
- Clear instructions prevent problems.
- Documentation protects everyone.
- Support should be fast and human.
- Great sitters deserve great tools.
- Create a Home Profile once, reuse it for future bookings.
- See clear visit summaries and updates during each booking.
- Pay securely on‑platform and keep all communication in one place.
- Run your service with defined expectations and tools that back you up.
- Build trust through documentation and consistent reporting.
- Earn more with a sitter‑first fee structure and milestone badges.
Voice & messaging
Keep it warm, confident, and clear. SitSignal is structured care — not a casual gig platform.
- Structured, accountable pet care.
- Clear expectations + documented visits.
- On‑platform communication for support and safety.
- Walk tracking with live updates and summaries.
- Clear records built for trust and support.
- "Casual gig" language that downplays responsibility.
- Implying SitSignal is an insurance company.
- Unverifiable promises ("always," "never," "100%").
- Describing visits as unstructured or informal.
SitSignal is a structured pet care marketplace that helps pet parents and independent sitters work together with clear expectations, documented visits, and support‑ready records.
- Structured drop‑ins with required documentation.
- Unified Home Profile keeps care details in one place.
- Arrival + departure GPS snapshots on every booking.
- Live walk tracking with post-walk summaries.
- Clear records built for trust and support.
SitSignal is a pet care marketplace focused on structured, trustworthy service. The platform connects pet parents with independent sitters for house sitting, boarding, drop-in visits, and dog walks — with unified home profiles, GPS snapshots, live walk tracking, and visit documentation built into each booking. SitSignal was founded in Sacramento, California by Riley Updike and is operated by Altitude Vend Co LLC.
CTAs & badges
Official "Book with SitSignal" assets and approved button styles for partner use.
Use black on light backgrounds. Use white on dark backgrounds.
Use these styles when linking to SitSignal marketing pages from partner content.